AI support for e-commerce

Support that answers itself.
You stay in control.

Sona reads every customer email, looks up the order in your store, and drafts the right reply in your brand voice — ready for one-click approval.

app.sona-ai.dk/inbox
T-40318Needs attentionDamaged item
Sona verified order #40318 · damage documented · refund policy §4 applies
Sona now
Draft

HOW IT WORKS

Live in three steps

1

Connect your shop

Link your webshop and support email. No migration — Sona works alongside what you already have.

2

Teach Sona your shop

Import your policies, FAQ and past tickets. Sona learns your products, rules and tone of voice.

3

Approve, then automate

Start by approving every draft. Put ticket types on autopilot as trust grows.

KNOWLEDGE

Sona knows your shop

Import return policies, shipping rules, FAQs and past tickets. Every answer is grounded in your shop's own knowledge — and cites the source it's based on, so you can verify at a glance.

  • Answers cite the exact policy they rely on
  • Import from Zendesk, documents or your website
  • Sona asks instead of guessing when knowledge is missing

Sona's sources

Return policy · §4

Shipping times · EU

Past ticket · T-38102

ACTIONS

From answer to action

Refunds, exchanges, address changes, cancellations — Sona prepares the action alongside the reply, and executes it in your store the moment you approve. Not promised in text. Done.

  • Refunds and exchanges executed in your store
  • Address changes caught before the parcel ships
  • Every action requires your explicit approval

Refund suggested

Ceramic vase · €89.00 · damage documented

Approve refund (€89.00)Decline

EVERY LANGUAGE

Every language, your voice

Your customers write in their language. Sona replies in it — same tone, same policies, no translation round-trips.

Dansk

Hej Sofia, din nye vase er afsendt i dag — beklager besværet!

Deutsch

Hallo Sofia, deine neue Vase wurde heute versandt — entschuldige die Umstände!

Italiano

Ciao Sofia, il tuo nuovo vaso è stato spedito oggi — scusa il disagio!

PRICING

Simple pricing that grows with you

Every plan includes all features. No binding — month to month.

Mini

€99/month

up to 50 tickets/month

  • Max 1 user
  • All features included
  • No binding — cancel monthly
Book a demo

Starter

€269/month

up to 500 tickets/month

  • Unlimited users
  • All features included
  • No binding — cancel monthly
Book a demo
Most popular

Growth

€549/month

up to 2,000 tickets/month

  • Unlimited users
  • All features included
  • No binding — cancel monthly
Book a demo

Scale

€949/month

up to 5,000 tickets/month

  • Unlimited users
  • All features included
  • No binding — cancel monthly
Book a demo

Every plan starts with a guided pilot. · More than 5,000 tickets a month? Talk to us.

Questions, answered

Will my customers know it's AI?

Replies go out from your own support address, in your tone of voice, and you approve them before they're sent. Whether you disclose AI involvement is your choice — Sona works either way.

What happens when Sona doesn't know the answer?

Sona flags the ticket for you instead of guessing. Unanswered questions become suggestions for your knowledge base, so coverage grows over time.

Do I have to switch helpdesk?

No. Sona works on top of your existing support email — you can keep your current setup and workflows.

How long does setup take?

Connecting your store and email takes minutes. Teaching Sona your policies is a guided step — most shops see their first quality drafts the same day.

What about GDPR and my customers' data?

Customer data is processed only to answer their tickets, stored in the EU, and never used to train models for other companies.

What counts as a ticket?

A customer conversation, however many emails it takes. Automated notifications and spam don't count.

  • You choose the mode
  • Hosted in the EU
  • Onboarded by the makers
Read about security & data

Ready to take support off your plate?

Book a 20-minute demo — we'll show Sona answering tickets like yours.

Sona AI